We are like most sisters. We spend hours on the phone together talking about our children, life, and relationships. Melissa being the newer mom looked for all the advice she could get from her big sister on pregnancy, from morning sickness to swollen feet to the actual big day.

As a brave mom eager to show off her new arrival, Melissa flew across the country with her new 7 week old daughter, Ally, to visit Kim.

Now Kim has her hands full also as she is the mother of two. Kim left the corporate world to be a stay at home mom of Ben 2 1/2 and Emily (aka "Emmy" according to Ben) 10 months.

During our visit we did a lot of shopping for our kids. But it was one store in particular that inspired us both. We touched everything, and both looked at each other and said "we would have the best time owning our own children's store". Melissa, the coffee drinker, suggested we get the kids to sleep and head for the closest coffee shop to talk. We talked for hours in that coffee shop in Idaho, and on April 14, 2004 Emmy and Ally.com was born (actually conceived).

Our goal is to create the ULTIMATE chidren’s store which appeals to your sense of style, practicality and afforability. We love what we do... shopping for our children and yours.

Melissa Earle & Kim Stone, owners